Once managers of The Grecian Urn have decided on their product concept and marketing strategy, they can evaluate the business attractiveness of the proposal in the ________ stage of the new product development process.
A) business transformation
B) test marketing
C) business analysis
D) business process reengineering
E) concept testing

Question

Quizplus · Accepted Answer

In the business analysis stage, managers evaluate the business attractiveness of the proposed product concept and marketing strategy. This includes analyzing costs, sales projections, and potential profits to determine if the product is worth investing in. Therefore, option C is the correct answer. Options A, B, D, and E refer to other stages of the new product development process.

Once Managers of the Grecian Urn Have Decided on Their