Skyrim Corp. lacks the capital and capacity to launch its new helicopter for full national and international distribution. If the test market results look promising, what should be management's next step?
A) retest the product in additional markets
B) develop a planned market rollout over time
C) liquidate its assets to gain capital and capacity
D) seek the help of a nationally known consultant
E) develop a prototype

Question

Quizplus · Accepted Answer

Developing a planned market rollout over time allows the company to gradually build up its capital and capacity while launching the product in a controlled and strategic manner. It also allows for adjustments to be made based on the success or challenges encountered in each market. Retesting in additional markets or seeking a consultant may also be viable options, but the company should prioritize developing a plan for a successful rollout. Liquidating assets should be a last resort and developing a prototype should have already been done before launching the test market.