Which of the following is the goal of the team-based new product development approach when it uses cross-functional teams that overlap the steps in the process?
A) gain a big competitive edge by getting the right new products to market
B) save time and increase effectiveness
C) increase production efficiency and customer satisfaction
D) speed product distribution to market and reduce costs
E) reduce organizational tension and confusion

Question

Quizplus · Accepted Answer

The goal of the team-based new product development approach when it uses cross-functional teams that overlap the steps in the process is to save time and increase effectiveness by having a team that can work on multiple aspects of the development process simultaneously. This approach enables multiple perspectives and expertise to be utilized throughout the development process, ensuring a higher quality end-product.

Which of the Following Is the Goal of the Team-Based