Blair Housewares wants to add new products to its existing line of products. Managers are correct in believing that the purpose of idea generation is to create a few ideas, and the purpose of succeeding stages is to increase that number.

Question

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The purpose of idea generation is to create a large number of ideas, and the succeeding stages aim to narrow down and refine these ideas to identify the most viable options.

Blair Housewares Wants to Add New Products to Its Existing