Some products that have entered the decline stage have been cycled back to the growth stage through ________.
A) repositioning
B) harvesting
C) maintaining
D) pruning
E) expanding

Question

Quizplus · Accepted Answer

Repositioning involves changing the marketing mix or target market for a product in order to revive sales and profitability. This can help to bring a product back to the growth stage. Harvesting involves reducing investment and support for a product that is in decline, while maintaining involves continuing to support a product that is in the maturity stage. Pruning involves removing a product from the product line, while expanding involves adding new products or markets.

Some Products That Have Entered the Decline Stage Have Been