Which of the following stages of the PLC is characterized with high promotional expenditures that result from an effort to create consumer awareness?
A) growth
B) product development
C) maturity
D) introduction
E) decline

Question

Quizplus · Accepted Answer

The introduction stage of the product life cycle is characterized by high promotional expenditures to create consumer awareness. This is because the product is new to the market and needs to establish a foothold among consumers. During this stage, businesses often incur high costs with product development and marketing in order to attract early adopters and build awareness.

Which of the Following Stages of the PLC Is Characterized