Effective ________ pricing involves understanding how much value consumers place on the benefits they receive from the product and setting a price that captures that value.
A) competition-oriented
B) cost-based
C) time-based
D) customer-oriented
E) marketer-oriented

Question

Quizplus · Accepted Answer

Effective customer-oriented pricing involves understanding the value consumers place on the benefits they receive from the product and setting a price that captures that value. This approach focuses on the customer's perceived value rather than the costs of production or the prices of competitors.

Effective ________ Pricing Involves Understanding How Much Value Consumers Place