Which of the following processes does value-based pricing reverse?
A) high-low pricing
B) everyday low pricing
C) cost-based pricing
D) good-value pricing
E) value-added pricing

Question

Quizplus · Accepted Answer

Value-based pricing is the process of setting a price based on the perceived value to the customer, rather than the cost of production or the competitors' prices. Therefore, it reverses the cost-based pricing process, where a price is based on the cost of producing a product or service. High-low pricing, everyday low pricing, good-value pricing, and value-added pricing are not reversed by value-based pricing.

Which of the Following Processes Does Value-Based Pricing Reverse