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What Is Usually the First Step in Cost-Based Pricing

Question 9

Multiple Choice
What is usually the first step in cost-based pricing?
A) testing the product concept with potential customers
B) determining the marketing mix strategy
C) setting a price that covers costs plus a target profit
D) designing a good product
E) adding up the costs of making the product

What is usually the first step in cost-based pricing?


A) testing the product concept with potential customers
B) determining the marketing mix strategy
C) setting a price that covers costs plus a target profit
D) designing a good product
E) adding up the costs of making the product

Correct Answer:

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