Which of the following is an external factor that affects pricing decisions in a company?
A) the company's overall marketing strategy
B) the nature of the market
C) the organizational objectives of the company
D) elements of the company's marketing mix
E) the annual advertising budget of rival firms

Question

Quizplus · Accepted Answer

External factors affecting pricing decisions include the nature of the market, which is outside the company's control, unlike internal factors such as marketing strategy or organizational objectives.

Which of the Following Is an External Factor That Affects