Which of the following is an internal factor that affects pricing decisions in a company?
A) the nature of the market
B) the degree of inflation in the economy
C) the overall marketing strategy of the company
D) the forces of demand and supply in the market
E) consumers' perception of value

Question

Quizplus · Accepted Answer

The overall marketing strategy of the company is an internal factor that affects pricing decisions. This strategy includes the company's goals, positioning, target market, and product mix, all of which can impact the pricing decisions.

Which of the Following Is an Internal Factor That Affects