Which of the following is true of promotional pricing?
A) It leads to 'deal-prone' customers who buy products only during sales.
B) It fortifies the brand's image in the eyes of customers if relied upon extensively.
C) It simplifies shopping for customers if used simultaneously by multiple stores.
D) It makes balancing short-term sales incentives against long-term brand building unnecessary.
E) It is extremely beneficial for the brand's profitability if practiced repeatedly.

Question

Quizplus · Accepted Answer

Promotional pricing can create a sense of urgency and encourage customers to make purchases, but it can also lead to a reliance on sales and make customers less willing to pay full price for products. This can create a challenge for brands to balance short-term sales incentives with long-term brand building.

Which of the Following Is True of Promotional Pricing