Low-interest financing and longer warranties are both examples of ________ pricing.
A) segmented
B) promotional
C) product bundling
D) captive product
E) product form

Question

Quizplus · Accepted Answer

Low-interest financing and longer warranties are both examples of promotional pricing, which is a strategy used to temporarily lower prices or offer additional value to customers in order to increase sales. This type of pricing is intended to stimulate demand and generate interest in a product or service. Segmented pricing involves offering different prices to different groups of customers, while product bundling involves combining multiple products or services into a single package. Captive product pricing involves setting a low price for a product in order to generate demand, while charging a higher price for complementary products or services that are necessary to use the original product. Product form pricing involves setting different prices for different variations of the same product based on factors such as quality, size, or design.

Low-Interest Financing and Longer Warranties Are Both Examples of ________