Which of the following is a conventional consumer marketing channel?
A) producer to business distributor to end consumer
B) producer to wholesaler to retailer to end consumer
C) producer to end consumer to business customer
D) producer to retailer
E) producer to business distributor to business customer

Question

Quizplus · Accepted Answer

Option B follows the conventional consumer marketing channel where the producer sells the products to the wholesaler, who then sells it to the retailer, and finally, the end consumer purchases the product from the retailer. This is the traditional channel that is commonly used in the consumer goods industry. Option A and E are the examples of the business-to-business (B2B) marketing channel, where the producer sells products to the business customers. Option C is an example of the direct marketing channel where the producer sells products directly to the end consumer. Option D is a simplified version of the conventional marketing channel where the producer sells the products directly to the retailer.

Which of the Following Is a Conventional Consumer Marketing Channel