Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.

Question

Quizplus · Accepted Answer

Each channel level adds value to a product by performing a different set of functions such as promoting, selling, and distributing the product. The more channel levels a product goes through, the higher its price becomes for the final buyer. These channel levels can be wholesalers, retailers, agents, brokers, and other intermediaries that help connect the product with its end consumers.

Each Layer of Marketing Intermediaries That Performs Some Work in Bringing