In a(n) ________, two or more companies at one level join together to follow a new marketing opportunity.
A) administered vertical marketing system
B) horizontal marketing system
C) corporate vertical marketing system
D) hybrid distribution system
E) conventional marketing system

Question

Quizplus · Accepted Answer

In a horizontal marketing system, two or more companies at the same level join together to pursue a new marketing opportunity. This allows them to leverage their combined resources and expertise to better serve the target market. Administered vertical marketing systems involve leadership by one of the parties, corporate vertical marketing systems involve one company owning another at a different level, hybrid distribution systems combine different types of channels, and conventional marketing systems involve independent companies working separately. None of these are as closely related to the described scenario as a horizontal marketing system.

In A(n) ________, Two or More Companies at One Level