A ________ VMS consists of independent firms at different levels of production and distribution who join together through formal agreements to obtain more economies or sales impact than each could achieve alone.
A) corporate
B) contingency
C) contractual
D) communal
E) conventional

Question

Quizplus · Accepted Answer

A contractual VMS is a marketing system in which independent firms at different levels of production and distribution join together through formal contracts to achieve economies of scale and sales impact that they couldn't achieve alone. The contracts clearly define each member's rights and responsibilities in the system.

A ________ VMS Consists of Independent Firms at Different Levels