Which of the following is true of channel members?
A) They act independent of each other.
B) They play specialized roles in the channel.
C) They are not accountable to other channel members.
D) They play generalized and interchangeable roles in the distribution process.
E) Their competence and cooperation don't affect the company's image or profits.

Question

Quizplus · Accepted Answer

Channel members play specialized roles in the channel, with each member contributing unique skills, resources, and expertise to the distribution process. This ensures that the channel functions efficiently and effectively in delivering products to customers.

Which of the Following Is True of Channel Members