Conflict in the channel can be healthy because ________.
A) it can disrupt channel effectiveness
B) normal give-and-take simply is normal
C) the channel could become passive and non-innovative
D) it can cause harm to channel relationships
E) the respective rights of the channel partners take priority

Question

Quizplus · Accepted Answer

Conflict in the channel can be healthy because it can prevent the channel from becoming passive and non-innovative. When channel partners challenge each other's ideas and opinions, they are forced to think creatively and come up with new solutions that benefit the channel as a whole. However, it is important to manage the conflict effectively to prevent it from causing harm to channel relationships or disrupting channel effectiveness.

Conflict in the Channel Can Be Healthy Because ________