A ________ VMS integrates successive stages of production and distribution under single ownership.
A) contractual
B) contingency
C) corporate
D) conventional
E) communal

Question

Quizplus · Accepted Answer

A corporate VMS refers to a vertical marketing system where one entity owns and operates the entire supply chain from production to distribution. This allows for greater control and coordination among the different stages of the supply chain, leading to increased efficiency and potentially higher profits. The other options are not relevant to this definition.

A ________ VMS Integrates Successive Stages of Production and Distribution