Which of the following is true of vertical marketing systems?
A) Producers, wholesalers, and retailers act as a unified system.
B) Channel members have no control over each other.
C) Channel conflict is governed by informal mechanisms.
D) The system is dominated by the consumer.
E) Channel members work independently with no cooperation from other members.

Question

Quizplus · Accepted Answer

Vertical marketing systems refer to a supply chain structure in which manufacturers, wholesalers, and retailers work together as a unified system to serve the customer. This means that channel members have a high degree of interdependence and work towards common goals. Through formal agreements and contracts, they coordinate their activities and share resources to improve efficiency and reduce costs. Channel conflict is minimized, and the system is designed to be customer-centric.

Which of the Following Is True of Vertical Marketing Systems