Whitelight sells its toothpastes in many convenience stores across the country. This is an example of ________ distribution.
A) exclusive
B) selective
C) hybrid
D) intensive
E) normal

Question

Quizplus · Accepted Answer

Intensive distribution involves making a product available in as many outlets as possible, which is the case here with Whitelight selling its toothpastes in many convenience stores across the country. Exclusive distribution involves limiting distribution to a single outlet or a small number of exclusive outlets. Selective distribution involves limiting distribution to only a few outlets or a specific type of outlet. Hybrid distribution involves a mix of different distribution strategies. Normal distribution is not a recognized term in marketing.

Whitelight Sells Its Toothpastes in Many Convenience Stores Across the Country