Ocean Spray sells its air fresheners only through Ray's Drugs. This is an example of ________ distribution.
A) exclusive
B) selective
C) intensive
D) indirect
E) corporate

Question

Quizplus · Accepted Answer

Exclusive distribution occurs when a manufacturer sells its products through only one intermediary or one specific retailer. In this case, Ocean Spray is selling its air fresheners exclusively through Ray's Drugs, which means they have a limited distribution reach.

Ocean Spray Sells Its Air Fresheners Only Through Ray's Drugs