Which of the following should be a manufacturer's first step when designing an effective marketing channel?
A) set channel objectives
B) analyze consumer needs
C) identify channel alternatives
D) evaluate channel alternatives
E) establish strategic alliances

Question

Quizplus · Accepted Answer

Analyzing consumer needs is the first step to designing an effective marketing channel because it helps manufacturers understand where and how their target customers like to buy products. By knowing this information, manufacturers can then select the most appropriate channels and create an experience that meets the unique needs of their customers. Setting channel objectives, identifying channel alternatives, evaluating channel alternatives, and establishing strategic alliances are all important steps in developing an effective marketing channel, but they cannot be done successfully without first understanding consumer needs.

Which of the Following Should Be a Manufacturer's First Step