________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products.
A) Exclusive
B) Selective
C) Intensive
D) Indirect
E) Corporate

Question

Quizplus · Accepted Answer

Selective distribution involves carefully selecting a limited number of intermediaries who are willing to carry a company's products. This approach allows for better control over the distribution channel while still reaching a wide enough audience.

________ Distribution Involves the Use of More Than One but Fewer