Which of the following is NOT a step in designing an effective marketing channel?
A) evaluating the channel alternatives
B) identifying major channel alternatives
C) analyzing consumer needs
D) determining pricing policy for channel members
E) setting channel objectives

Question

Quizplus · Accepted Answer

Determining pricing policy for channel members is not a step in designing an effective marketing channel; it is more related to pricing strategy rather than channel design.

Which of the Following Is NOT a Step in Designing