Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.

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Multichannel marketing involves the use of multiple marketing channels by a single firm to reach a target audience. This approach has become increasingly important in today's digital age, where customers may interact with a company across multiple channels, such as email, social media, and websites. By providing a consistent message and experience across all channels, companies can increase customer engagement and loyalty.

Multichannel Marketing Occurs When a Single Firm Sets Up Two