When the seller allows only certain outlets to carry its products, this strategy is called ________.
A) exclusive distribution
B) subjective dealing
C) selective distribution
D) exclusive pricing
E) disintermediation

Question

Quizplus · Accepted Answer

Exclusive distribution refers to the strategy where a seller allows only certain outlets or channels to carry its products. This helps the seller to maintain better control over the distribution and also ensures that the products are sold only through authorized channels. It can also create a sense of exclusivity and premium positioning for the products.

When the Seller Allows Only Certain Outlets to Carry Its