Refer to the scenario below to answer the following question(s).
Giant Beanstalks is a company based in Maryland that processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country.
-Which of the following is NOT a criterion a company will use to evaluate the major channel alternatives?
A) adaptability
B) control
C) commitment
D) sales and costs
E) likability

Question

Quizplus · Accepted Answer

Likability is not typically considered a criterion for evaluating major channel alternatives. The other criteria listed (adaptability, control, commitment, sales and costs) are all commonly used to evaluate different channels.

Refer to the Scenario Below to Answer the Following Question(s)