________ management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.
A) Inventory
B) Marketing channel
C) Brand image
D) Customer experience
E) Brand content

Question

Quizplus · Accepted Answer

Marketing channel management involves selecting, managing, and motivating individual channel members in order to achieve the best possible outcomes for the overall channel strategy. This includes evaluating their performance over time to ensure that they are meeting the needs of the brand and the customers.

________ Management Calls for Selecting, Managing, and Motivating Individual Channel