Producers motivate channel members using all of the following EXCEPT ________.
A) using strict rules to force compliance with contract terms
B) partner relationship management
C) working to sell through the intermediaries
D) persuading the intermediaries that they are first-line customers
E) convincing channel members that each will enjoy greater success working together with a common goal

Question

Quizplus · Accepted Answer

Using strict rules to force compliance with contract terms is not a method of motivating channel members. It is a method of enforcing compliance, which may lead to negative feelings and reduced motivation among channel members. The other options listed are all methods of motivating and building positive relationships with channel members.

Producers Motivate Channel Members Using All of the Following EXCEPT