In the communication process, an actual HP printer/fax machine advertisement would be considered ________.
A) encoding
B) decoding
C) the product
D) the message
E) the medium

Question

Quizplus · Accepted Answer

The advertisement itself, which contains the information and persuasive elements being conveyed, is the message in the communication process. The encoding and decoding processes occur when the message is being created and interpreted, respectively. The product being advertised is only one element of the message, and the medium is the channel through which the message is transmitted.

In the Communication Process, an Actual HP Printer/fax Machine Advertisement