Which of the following is the first step in developing an effective integrated communications and promotion program?
A) designing a message
B) identifying the target audience
C) determining the communication objectives
D) collecting feedback
E) choosing the media through which to send a message

Question

Quizplus · Accepted Answer

Identifying the target audience is the first step in developing an effective integrated communications and promotion program. This step helps in understanding the needs and preferences of the target audience and tailoring the message accordingly. Once the target audience is identified, the communication objectives can be determined, a message can be designed, and the appropriate media can be chosen to reach the audience effectively. Collecting feedback comes after the message is sent to evaluate the effectiveness of the communication program.

Which of the Following Is the First Step in Developing