Moral appeals ________.
A) relate to the audience's self-interest by showing that the product will produce the desired benefits
B) attempt to stir up either negative or positive emotions that can motivate purchase
C) range from love, joy, and humor to fear and guilt
D) are directed to an audience's sense of what is "right" and "proper"
E) are based on the idea that practical benefits are more important for consumers than emotions

Question

Quizplus · Accepted Answer

Moral appeals are directed towards an audience's sense of what is right and proper. They are often used to persuade consumers to make purchases based on ethical, cultural, or societal values. These values can range from environmental concerns to social justice issues. Moral appeals often try to create emotional connections with the audience in order to motivate them to take action based on their beliefs. Therefore, the best option is D.

Moral Appeals ________