One of the message structure issues that a marketer must handle is whether to ________.
A) present the strongest arguments first or last
B) make a moral appeal or not
C) use the pull strategy or push strategy
D) diversify vertically or horizontally
E) use mass marketing or niche marketing

Question

Quizplus · Accepted Answer

Presenting the strongest arguments first or last can make a big difference in how the message is received by the audience. Some prefer to start with the strongest arguments to grab the attention of the audience, while others prefer to save the best for last to leave a lasting impression. The decision depends on the target audience, the message, and the overall marketing strategy.

One of the Message Structure Issues That a Marketer Must