A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of ________.
A) a reverse marketing activity
B) nonpersonal marketing
C) sales promotion
D) buzz marketing
E) direct marketing

Question

Quizplus · Accepted Answer

This scenario describes buzz marketing, which is a marketing technique that relies on individuals to spread information about a product or service through word-of-mouth. In this case, the manufacturer is using early adopters of technology to generate excitement and brand awareness about its products.

A Manufacturer of a Variety of Technological Devices Asked Its