Which of the following statements is true about personal communication channels?
A) A magazine advertisement exemplifies the use of a personal communication channel.
B) All personal communication channels are directly controlled by a company.
C) Personal communication channels do not allow sending and receiving of feedback.
D) ord-of-mouth influence uses a personal communication channel.
E) A billboard message exemplifies the use of a personal communication channel.

Question

Quizplus · Accepted Answer

Word-of-mouth influence is a form of personal communication channel as it involves individuals communicating with others about their experiences and opinions about a product or service. A magazine advertisement (A) and a billboard message (E) are examples of non-personal communication channels. Personal communication channels are not always directly controlled by a company (B), as they also include interpersonal communication between individuals. Personal communication channels can also allow for the sending and receiving of feedback (C).

Which of the Following Statements Is True About Personal Communication