Marketing communicators must be good at ________ messages that take into account how the target audience ________ them.
A) delivering; encodes
B) sending; encodes
C) encoding; decodes
D) retrieving; perceives
E) decoding; receives

Question

Quizplus · Accepted Answer

Encoding refers to the process of creating a message, while decoding refers to the process of interpreting the message. Therefore, marketing communicators must be skilled at encoding messages that they believe will be interpreted correctly (decoded) by the target audience.

Marketing Communicators Must Be Good at ________ Messages That Take