The six stages consumers normally pass through on their way to making a purchase are known as the ________ stages.
A) personal-readiness
B) buyer-readiness
C) objective-readiness
D) market-readiness
E) supplier-readiness

Question

Quizplus · Accepted Answer

The six stages consumers go through before making a purchase are commonly known as buyer-readiness stages. Personal-readiness, objective-readiness, market-readiness, and supplier-readiness are not commonly used terms in marketing.

The Six Stages Consumers Normally Pass Through on Their Way