Boson Corp. is introducing consumers to its new car with the help of an advertisement campaign. This introductory campaign most likely aims to affect the ________ stage of buyer-readiness.
A) liking
B) awareness
C) preference
D) insistence
E) conviction

Question

Quizplus · Accepted Answer

The objective of the introductory campaign is to create awareness among the consumers about the new car. It is aimed at informing the potential customers about the existence of the new car in the market and its features, benefits, and advantages. Thus, it is most likely targeting the awareness stage of buyer-readiness.