In which step of the communication process does the marketing communicator need to know the buyer-readiness stage of the target audience?
A) designing the message
B) choosing the media through which to send the message
C) determining communication objectives
D) collecting feedback
E) selecting the message source

Question

Quizplus · Accepted Answer

Determining communication objectives involves understanding the buyer-readiness stage of the target audience to tailor the message and objectives accordingly.

In Which Step of the Communication Process Does the Marketing