While developing an effective integrated communication, once the target audience has been defined, marketers must do all these steps EXCEPT ________.
A) determine the desired response
B) collect feedback
C) choose the media through which to send a message
D) identify potential distractions
E) design a message

Question

Quizplus · Accepted Answer

Identifying potential distractions is not a standard step in developing an integrated communication strategy. The focus is typically on determining the desired response, designing the message, choosing the media, and collecting feedback.

While Developing an Effective Integrated Communication, Once the Target Audience