Marketing management must make important decisions when developing an advertising program. Which of the following is NOT one of those decisions?
A) evaluating advertising effectiveness
B) developing advertising strategy
C) setting advertising objectives
D) designing products and distribution
E) setting the advertising budget

Question

Quizplus · Accepted Answer

Designing products and distribution is not directly related to developing an advertising program. It may be indirectly related in that the advertising program may need to be adapted to fit the product and distribution strategy, but it is not a decision that falls under the specific domain of advertising program development.

Marketing Management Must Make Important Decisions When Developing an Advertising