Persuasive advertising becomes ________ advertising when a company directly or indirectly compares its brand with one or more other brands.
A) informative
B) reminder
C) attack
D) covert
E) institutional

Question

Quizplus · Accepted Answer

The term "attack advertising" is used to describe advertising that directly or indirectly compares a company's brand with one or more other brands, often with the purpose of creating a negative impression of the other brands and promoting the superiority of the advertised brand.

Persuasive Advertising Becomes ________ Advertising When a Company Directly or Indirectly