Advertising objectives should be based on the marketing mix, positioning, and ________.
A) differentiation
B) past decisions about the target market
C) costs of different media choices
D) ability to create special events
E) novelty of the product advertised

Question

Quizplus · Accepted Answer

Advertising objectives should align with past decisions about the target market to ensure that the advertising strategy effectively reaches and resonates with the intended audience.

Advertising Objectives Should Be Based on the Marketing Mix, Positioning