Which of the following public relations functions involves maintaining relationships with shareholders and those in the financial community?
A) direct marketing
B) press relations management
C) investor relations management
D) development
E) lobbying

Question

Quizplus · Accepted Answer

Investor relations management involves maintaining relationships with shareholders and those in the financial community. Direct marketing involves promoting products or services directly to consumers. Press relations management involves managing relationships with media outlets. Development involves fundraising and donor relations. Lobbying involves advocating for specific policies or legislation.

Which of the Following Public Relations Functions Involves Maintaining Relationships