Refer to the scenario below to answer the following question(s).
Most clients of Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60-percent discount."
-The owner of Second Avenue wants to establish a community clothing drive to collect clothes for a local children's shelter. The owner is planning to set up collection barrels outside Second Avenue. In this case, which of the following public relations tools is being used by the owner?
A) press relations
B) product publicity
C) lobbying
D) development
E) public affairs

Question

Quizplus · Accepted Answer

The owner of Second Avenue is using a public affairs tool by organizing a clothing drive for a local children's shelter. Public affairs is a type of public relations that involves an organization's efforts to build and maintain relationships with stakeholders in the community, including government officials and members of the public. By organizing the clothing drive, Second Avenue is demonstrating its commitment to the community and building goodwill with potential customers.

Refer to the Scenario Below to Answer the Following Question(s)