If a company ________, it should adopt a product sales force structure, in which the sales force specializes along product lines.
A) specializes in a single product
B) manufactures a small number of simple products
C) maintains that product specialization is counterproductive
D) has numerous and complex products
E) lacks salespeople with superior technical know-how

Question

Quizplus · Accepted Answer

If a company has numerous and complex products, it can benefit from adopting a product sales force structure where salespeople specialize in specific product lines. This allows them to have detailed knowledge about the products they are selling, which can lead to more successful sales.

If a Company ________, It Should Adopt a Product Sales