________ consists of short-term incentives to encourage the purchase of a product or service.

Question

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Sales promotion consists of short-term incentives to encourage the purchase of a product or service, such as coupons, discounts, rebates, and contests, among others. This type of promotion is used to boost sales quickly, create urgency, and attract new customers. Sales promotion is usually integrated with other types of marketing communication, such as advertising and personal selling.

________ Consists of Short-Term Incentives to Encourage the Purchase of a Product