While comparing hotel rates on Google's search engine, Brenda came across text-based ads and links alongside the search results. This form of advertising is known as ________.
A) contextual advertising
B) rich media ads
C) content sponsorship
D) catalog advertising
E) social media advertising

Question

Quizplus · Accepted Answer

The description matches with the concept of contextual advertising where the ads are displayed alongside the search results to target users based on their search intent. Rich media ads involve interactive elements like audio or video, while content sponsorship refers to brands sponsoring specific content. Catalog advertising involves promoting a product catalog, and social media advertising involves advertising on social media platforms. However, none of these fit the description given in the question.

While Comparing Hotel Rates on Google's Search Engine, Brenda Came